Alaa
Reuschen­bach

IT Consultant · Software Engineer at SWAGLab

8+
Years on Track
20+
Projects Shipped
Get in touch . start the engine →

About

Alaa Reuschenbach

IT Consultant and Software Engineer at SWAGLab. I build fast, accessible, and maintainable web applications with a focus on frontend, while feeling at home across the full stack. With 8+ years of experience delivering products for pharma, eCommerce, and retail, I enjoy turning complex technical challenges into simple, reliable solutions. Always chasing the next millisecond, whether in web performance or on my racing simulator. 🏎️

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Blog

Why I built my portfolio at alaa.racing

Speed isn't just about Formula 1: it's a mindset for code, decisions, and delivery.

How I deployed treff.tech

A look under the hood: Terraform, Ansible, and Docker behind treff.tech's infrastructure.

treff.tech

An open, non-commercial platform for tech events in the DACH region and why I built it.
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Projects

A selection of my most relevant projects and technical challenges from recent years.

Socio-Technical Architecture Review (STAR)

Participated in a socio-technical architecture review (STAR) to analyze the interaction between organizational structures, processes and software architecture. Identified architectural risks, dependencies and improvement opportunities, and developed recommendations for future system evolution.

  • Architecture Review
  • System Design
  • Technical Strategy
  • Stakeholder Analysis

Medical Device Inventory System

Developed a customer and medical device management platform for centralized administration of device inventories. Implemented advanced search, filtering and sorting while focusing on clean data modeling, usability and reliable deployment.

  • Laravel
  • PHP
  • HTML
  • CSS
  • SQLite
  • Docker

Automated Controlling Solution

Designed and implemented a controlling platform that automatically extracts business data from databases and presents it through an interactive dashboard. Improved reporting workflows through optimized data visualization and continuous interface refinement.

  • Vue.js
  • PHP
  • REST API
  • AG Grid
  • Docker

eCommerce API Integration

Built and maintained an API integration layer connecting an eCommerce platform with a mobile application. Ensured reliable data exchange and collaborated with frontend teams to continuously improve interfaces.

  • PHP
  • REST API
  • Figma
  • Docker

Multi-Shop eCommerce Platform

Led the technical development of multiple eCommerce platforms including architecture decisions, feature implementation, ERP integration and continuous optimization of the customer experience.

  • Shopify
  • Remix
  • React
  • Vue.js
  • Liquid
  • Prisma
  • Node.js
  • Docker

Pharmaceutical Web Platform Ecosystem

Developed and maintained international healthcare web platforms with focus on frontend architecture, backend integration and long-term technical sustainability across multiple digital products.

  • Vue.js
  • jQuery
  • Stylus
  • PHP
  • Laravel
  • MySQL
  • Docker

Skills

Frontend

Vue.js, React, TypeScript, HTML / CSS, Remix Framework, Liquid, SASS, Stylus, Bootstrap

Backend

PHP (Laravel), Node.js, Kotlin, Java (Android)

Databases

MySQL, SQLite, GraphQL

Cloud & DevOps

Docker, Terraform, Git, AWS, Google Cloud, Hetzner

CMS & Commerce

Shopify, Drupal, WordPress

Design

Figma, Adobe XD, Photoshop, InDesign

Methods

Software Architecture, Agile (Scrum, Kanban), Microservices, REST

Languages

German (native), English (fluent), Arabic (native)

Get in touch

Have a project, idea, or technical challenge? Whether you need support with software development, system architecture, or improving an existing solution, I'd be happy to discuss how I can help.

Send me an email